Recently I read an article about the Nintendo Wii video game console. The article appeared in the June issue of Fortune magazine. I have to say that as I was reading it, I couldn't help but think of the many parallels between Nintendo's marketing philosophy and what the Church should be doing and thinking with regard to reaching the un-churched.
The one quote that really hit me was this:
"We are not competing against Sony or Microsoft. We are battling the indifference of people who have no interest in videogames."
There it was, the focus of the church. We're not competing against other churches, traditions, music styles or rules, we need to battle the indifference of people who have no interest in God and/or Church. We need to keep the Main Thing the main thing and remember that the church's purpose is to reach the un-churched. We need to continually look for ways to demonstrate the relevance or God and His Son in today's world. We need to battle the indifference of people who don't believe that God has any place in their lives.
Imagine a church that stayed focused and was more concerned with those far from Christ than their own likes, dislikes, preferences or comfort.
Just Imagine.
G3
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